Spotlight On: Woody’s Traction, Iron Dog 2020 Sponsor
If you know snowmachines, you also know Woody’s Traction. The company’s high- performance carbide studs and wear bars are some of the best out there, and Iron Dog racers depend on them to stand up to the demands of racing. Woody’s is a second-generation, family owned business that started in 1968 and now partners internationally to offer the toughest motorsport traction products on the market.
Iron Dog wants to thank Woody’s for supporting the World’s Longest, Toughest Snowmobile Race and help you learn a little more about the company. Woody’s marketing director Rick Tiede weighs in:
Q. Tell us about your business and what services you provide.
A. International Engineering creates Woody’s Traction products, the industry leader in Carbide Studs and Wear Bars. (https://www.woodystraction.com)
Q. How long have you been an Iron Dog Sponsor?
A. We have been a supporter since the mid 1990s.
Q. Why did you decide to become an Iron Dog sponsor?
A. Supporting the sport is one of the largest portions of our business motto: We try to give as much back to the sport as we can in sponsorship and donations.
Q. Why do you think supporting the Iron Dog is a valuable use of your annual giving?
A. The Iron Dog is a true test of our products, and being one of the most grueling races around, it’s a great testament to the teams and their sponsors.
Q. How do you think the community benefits from the existence of the Iron Dog?
A. Iron Dog gives back through local donations and supporting the rookies. It also helps bring revenue to the communities involved. These are all the main reasons we choose to be involved with this race.
Q. What do you think of the revamped race this year, with the additional miles near Kotzebue and the Fairbanks start?
A. Change is always a great thing. We’re looking forward to seeing how this race shapes up this year!
